Short Message Service or SMS, as it’s commonly called, is a method of mobile phone communication which consists of sending and receiving plain text messages. It’s also commonly referred to as texting, text messaging, wireless or mobile messaging. An SMS mobile text campaign is launched by a mobile user who is directed by a “Call-to-Action” to send a distinct Keyword to a Short Code (usually 5-6 digits) number.

More cell phones are found in people’s hands now than at their ears and it’s become the standard preferred communication with more converts appearing daily. Savvy marketers saw its potential when they realized how embedded into society and powerful it’s become so they have brought it to the forefront of their media mix as a way to quickly communicate with their customers.