Any interaction with your customer base has to be quick and to the point while being captivating in persuading them to respond.
It’s essential to create a powerful "Call-To-Action." We at Kaizen Communications are dedicated to working with you
to create a message that synergizes with your vision and marketing strategy. Then all you do is place the "Call-to-Action"
all over your existing media channels for the highest exposure:
- TV Advertising
- Cable Ads
- Internet Advertising and Banners
- Radio PR Spots and Advertising
- Email Marketing Campaigns
- Direct Marketing
- Outdoor Billboards and Advertising
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- Viral Social Networking
- Sports Marketing/Sponsorships
- Point of Purchase Placements
- Business Cards
- Banners at Events
- Websites
- And the list goes on & on ...
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It’s like a courtship and there is a process to creating a powerful campaign to get your audience to the altar (your database).
The following is an example of how it works:
- We create a web interface that will allow you to send out text messages en masse your list of selected individuals who have
agreed to receive your information.
- Your team and our team can strategize together on campaigns (ex: club enrollment, coupons, contests, polls, current information, etc.)
- The campaign is designated by a Keyword. (Ex: COUPON, CONTEST, INFO, POLL)
- A "Call-to-Action" message is created. (Ex: To win this car text WINCAR to 58789)
- You decide where in your present media mix this "Call-to-Action" can be inserted to spur customer participation.
(Billboards, Print, TV, Radio, Events, Brochures, Website, Social Networking Profiles, T-shirts, etc.)
Basically, where any two lines of text will fit.
- As a team, we create personalized welcome messages/announcements/thank you(s) to conform to 160 characters (standard carrier requirements.)*
- Customer responds to the “Call-to-Action” by texting the Keyword to the CSC (Common Short Code – an abbreviated number assigned
just for text or multi-media messaging.)
- When a new customer opts in, their cell number is immediately entered into your data base and automatically sorted into the
selected group spurred by that respective mobile campaign. It can be categorized into contact lists or business/customer-based
groups. (Ex: new customers, employees, club members, VIPs, subscribers, etc.)
- An instant confirmation (FCC required) will be sent back to the customer. (Ex: "You are now subscribed to (Your Business Name)
[max 4 (you decide the frequency) msg/mo. Text HELP 4 help, STOP 2 stop. Msg&Data rates may apply."])
- Now you can begin Mobile Marketing to that customer based on their opt-in preferences.
- Your mobile database is now a valuable source to send as few or as many messages as you determine to the various
groups.
You can now communicate with a 
“qualified and interested” new subscriber for just pennies! They feel in control and want to do business with you!
* Source: LATimes/Business, 5/3/2009 "Why Text Messages Are Limited to 160 Characters."